H&M has, as the first fashion company, launched a global take-back initiative called Garment Collecting. Customers are encouraged to bring in unwanted garments of any brand and in any condition, to H&M stores in all 53 markets, to be given a new life.
By collecting used garments H&M contributes to reduce textile waste and turning old textile fibers into new yarn. We want to create new clothes out of the collected garments and close the loop on textile fibers.
See the making of “The Breakup” at http://youtu.be/TLpQ8_K7abs